When someone wants to learn about your company, the first thing they do is hop on the Internet and search for your website. It often is the first impression and can serve as a great online calling card for how your business operates and what you offer to potential business partners, clients and consumers, depending upon your business model. With proper Internet marketing (Search Engine Optimization), more customers will be attracted to your site, and ultimately your business, based on key search engine words. Your website can also serve as the online portal to all of your online activity, including but not limited to Facebook, Twitter and LinkedIn for instance. This connected approach can draw in your various audiences and enable you to engage with them on a variety of levels.